Instagram has taken the shape of a dynamic social networking platform having a registered user base exceeding 1.1 billion. This makes it the perfect stage to promote various things and share your experiences with the global crowd. But to unleash the fullest potential of your Instagram posts, you need to have a clear understanding of the specific time slots as to when it can garner the greatest degree of engagement. Once you are done finalizing the content, you have to give some thoughts on the timing of the post, and that is why we have come up with today’s article to make the entire process easier for you.
The Importance Of Timing Your Content
Instagram has recently updated its algorithm and levies utmost importance on recency while ranking posts. The feeds are structured in such a manner that the freshest content is depicted based on user engagement which in turn gets determined by three core ranking signals as described below:
First comes ‘Relationship’ as Instagram lays utmost priority on content that excites users and triggers them to establish interactions. If a user likes your page or has commented on the posts previously, then the chances are high that the same shall show up in their feed.
Next in line is ‘Interest’, and thus a user ends up seeing content about his particular area of liking in his feed. Thus, if a user spends a lot of time browsing football championships, news about upcoming matches and football stars will crop up in his feed more often than others.
Last but not least comes ‘Timeliness’, which gives more priority to newer posts compared to the older ones.
Best Timing On A Daily Basis
Sunday – This is one such day when people are still partying or recovering from the Saturday night hangover. There also remains constant anxiety surrounding the upcoming work week. This is why Sunday might not be one of your best days of posting contents on Instagram. However, if you are hell-bent on doing the same, it is advisable to post it around 5 pm.
Monday – Monday ranks pretty high in terms of being the best day to post on Instagram. You can post at any time throughout the day other than the period between 3 to 4 pm. The posts can thus go on seamlessly between 11 am to 5 pm.
Tuesday – Tuesday rank similar to Monday when it comes to generating user engagement through Instagram posts. For best results, you need to post your content between 9 am to 6 pm. You can generate further engagement coupled with early morning posts also on Tuesdays, like around 5 am.
Wednesday – Wednesday can rank second to garner audience engagement through the Instagram post just after the joint first position held by Monday and Tuesday. For best results, you can post at 5 am, 11 am and 3 pm.
Thursday – You can think of Thursdays as a special day for posting Instagram content. The main reason behind this is that the working days are almost on the verge of ending and people are very excited about the upcoming weekend. You can squeeze in your posts either at 5 am or 11 am or between 3-5 pm.
Friday – The type of organisation has a big role in determining the level of audience engagement. If you are trying to lure in the early birds’ attention, you can post your content around 5 am. Otherwise, you can choose any time between 9 am to 4 pm as people tend to stay away from social media after this and get engrossed in planning their weekend scene.
Saturday – Although weekends might not be of much help in garnering an adequate level of audience engagement, you can time your posts between 11 am to noon if you wish to proceed with the same.
Best Timing According To Industry Trends
The general posting times laid down above can serve as a good starting point for wannabe Instagrammers. But if you wish to nail the engagement game once and for all, then you need to pay special emphasis on the type of industry your targeted audience falls under. Your social media brand strategy needs to be specially curated and timed for catering to your end audience in the best possible manner. Industries like healthcare, technology, media and entertainment, travel and tourism, non-profit organizations have different peak times. You need to post the content following the same for reaching your target audience. As every brand has its own set of audience, you need to have a clear idea about your followers for building an engaged Instagram audience.
The largest engagement can be garnered on Tuesday at 3 and 9 pm, Wednesday at 3 and 4 pm, Thursday at 2 and 3 pm and last but not least, Friday at 10 am and 2 pm. Posting around 4 pm during weekdays lead to the best results for non-profit organisations. Consistently positive engagement can be achieved on Wednesday between 12 noon to 5 pm. Tuesdays, however, are the best days for Non-Profit organisations, and Saturdays are an absolute disaster as the level of interaction remains next to none on that day.
When it comes to selling consumer goods directly to clients, lunchtime serves as the golden hour. This is the time when people take a small break from their routine work and indulge in some brisk shopping. Consistent engagement can be seen in this sector throughout the week between 10 am to 3 pm. However, Saturdays between 11 am to 1 pm are considered the best time to post Instagram content for these brands. While Monday ranks lowest in terms of creating engagement, Wednesday ranks highest.
Nothing can be termed as too much knowledge when it comes to technology. This is one such field that can always be seen at the forefront of interactions of people. Despite ranking so high in terms of popularity, the tech industry has a few golden hours to gain maximum client engagement. Most engagement can be seen between Wednesday to Friday in between 10 am to 5 pm. However, Thursday is the best day to post about tech, which different tech honchos around the globe increasingly follow. Sunday is the worst day for posting tech content as people hardly want to discuss tech now that their weekend is on the verge of ending.
Food & Beverages
Lunch hour is the best to post anything about this industry as people are usually on the lookout for tasty options to cater to their hungry tummy. Be it a bit of inspiration to keep them going, irrespective of bringing a boring desk lunch or planning a restaurant visit with friends, there is a high engagement change during lunchtime. Fridays rank highest in terms of engagement calendar, followed in the second spot by Wednesday, Thursday and Saturday. The food and beverage industry needs to share high-quality pictures to get their potential clients drooling over the awesome spread. Research studies have proven earlier that superior grade pictures can go to a great length for inspiring food lovers to try out new places and cuisines. This is exactly the biggest point of advantage for the food & beverages sector in the modern era of valiant social networking.
Social media services that post educational content like blog posts or video links can gather maximum engagement by releasing their content during the early morning. That is why they need to post between 9 to 10 am. This is when students start with their morning education and can benefit the most from tutorials and articles. Although all weekdays serve as viable options, you can stick to Tuesdays, Wednesdays and Fridays for maximum engagement. The weekend can be termed the worst for business as students also seek entertainment and usually stay away from studies during these two days.
Non-retail e-commerce companies have achieved greater success by posting Instagram content at night rather than in the late evening. The main reason behind this is that people like a dose of entertaining content to lift their spirits, but once the work is over. The level of engagement rises during evening and night times. Thursday is considered to be the best day of the week for posting contents on Instagram.
Travel & Tourism
People interact with travel and tourism companies whenever they start planning a trip. Although all of them do not travel, the desire stays strong. Statistics have revealed that the highest engagement can be gained by posting travel and tourism content between 9 and 10 am or 11 am and 1 pm. Friday is considered the best day of the week, with both Wednesday and Thursday trailing behind in the second spot. People usually join back office after a weekend vacation, so Monday and Tuesday are spent thinking about the same. That is why fresh content about upcoming travel plans might not attract users much at the beginning of the week.
Media & Entertainment
Lunchtime is considered ideal for posting similar contents as people like browsing through social media during recess. Nothing can lighten and brighten up people’s mood as that of news regarding the latest celebrity gossip and movie reviews during these small breaks. Tuesdays and Thursdays are considered the best day to post entertainment content, followed by Mondays and Saturdays between 2-3 pm.
Healthcare has evolved into one of the most important modern times, which can gain further engagement by posting during early morning and a little past noon. If you are thinking of organising a live question-answer event, weekdays can seem to be the best option. However, you need to time these events around 9 am as this is when people start their day and would rather do the same by having their doubts and queries solved. 9 am to 4 pm from Tuesday to Friday have proved to garner maximum positive engagement, although Tuesday tops the list in this case. On the other hand, Saturday and Sunday come at the bottom tier as these days are better left off to merriment rather than worrying about being sick.
Cosmetic companies have found the highest engagement out of content posted during the early afternoon as the weekend approaches. Thursday and Friday are considered the golden days of the personal care industry between 1 to 3 pm.
Educational institutions can spread the word about various events and other inspirational quotes by timing their content correctly. They can garner maximum engagement by publishing their content on Mondays at 8 pm. Consistent interaction has also been reported during weekdays between 11 am to 4 pm, which makes it ideal for posting video tutorials. Sundays rank lowest in terms of engagement as students like engaging in entertaining activities rather than staying back home with a pile of homework and projects to finish.
How To Deal With Globally Scattered Audience
If you target an audience located in other continents, your interaction might not seem equally appealing to the local audience. You can however bar the gap by following some simple tricks, which have been lined down below:
It would be best if you found out a common time when both the audiences will be online.
For enhancing the lifespan of posts, you need to focus most on the highly engaged audience.
A portion of followers has a greater chance of interacting than others. This can be found out by gauging their activity. You can share your content around such time for gaining greater momentum out of your post.
Posting on Instagram covers a lot more than just clicking the perfect frames and giving it a go. Much effort goes into creating compelling content, starting from choosing the right hashtags to uploading it at the right time. It would help if you kept your end audience in mind before devising your strategies, and the final result is bound to come off as extremely lucrative for your preferences.