Top 6 Account-Based Marketing (ABM) Tools in 2023

Welcome to the future of account-based marketing! As businesses continue to evolve, so do their marketing strategies. In 2023, ABM is expected to be the go-to approach for B2B marketers looking to reach their target accounts more effectively. But with so many tools available in the market, how can you choose which ones are worth investing in? Fear not, we’ve got you covered! In this post, we’ll be sharing our top picks for the six best account-based marketing tools that will help take your strategy to new heights. Get ready to transform your approach and unlock incredible results with these game-changing tools – let’s dive in!


Top 6 Account-Based Marketing (ABM) Tools

In order to successfully target and market to your ideal accounts, you need a comprehensive understanding of who they are, what they care about, and how they make decisions. That’s where Demandbase comes in.

Demandbase is the only account-based marketing platform that offers complete visibility into your target market. With Demandbase, you can:

-Identify new target accounts and key decision makers within those accounts
-Understand what drives purchase decisions at each account
-Create personalized campaigns that resonates with each account’s unique needs

With Demandbase, you’ll be able to more effectively engage your target accounts and close more business.


Top 6 Account-Based Marketing (ABM) Tools

Account-based marketing (ABM) is a strategic approach to marketing that targets key accounts instead of specific leads. ABM has become a popular marketing methodology for B2B companies, as it allows marketers to focus their attention and resources on high-value accounts that are more likely to convert.

There are a number of different account-based marketing tools available, each with its own unique features and benefits. In this blog post, we will review the top account-based marketing tools to help you choose the right solution for your business.

Product 1: HubSpot Sales
HubSpot Sales is a powerful account-based marketing tool that helps sales teams close more deals by providing them with the data and insights they need to target their best prospects. HubSpot Sales comes with a built-in CRM system so sales teams can track their progress and performance, as well as a wide range of features such as email tracking, meeting scheduling, and deal management.

Product 2: Terminus
Terminus is an account-based marketing platform that helps sales and marketing teams target, engage, and convert their best prospects. Terminus provides users with access to data and insights on over 100 million companies so they can identify their ideal targets, and also offers features such as account-based advertising, contact management, lead scoring, and advanced reporting.

Product 3: Engagio
Engagio is an all-in-one account-based marketing


Top 6 Account-Based Marketing (ABM) Tools

There are a number of great account-based marketing (ABM) tools out there that can help you boost your sales and marketing efforts. But which ones are the best? Here’s a look at some of the top ABM tools:

1. HubSpot Sales: HubSpot Sales is a great tool for managing your sales pipeline and tracking customer engagement. It allows you to see which accounts are most engaged with your brand and content, and provides valuable insights into how to close more deals.

2. Marketo Engage: Marketo Engage is another great sales and marketing tool that helps you manage your account-based marketing efforts. It provides valuable insights into customer behavior, helps you track engagement across channels, and allows you to automate tasks such as lead scoring and email nurturing.

3. Pardot: Pardot is a powerful marketing automation tool that helps you manage your account-based marketing programs. It provides features such as lead management, segmentation, tracking, and dynamic content that can help you boost your conversion rates.

4. Terminus: Terminus is an excellent tool for account-based advertising. It allows you to target specific companies with ads, track ad performance, and measure results through reporting dashboards.

5. PeopleLinx: PeopleLinx is a social selling platform that helps sales professionals build relationships with their buyers on social media. It provides features such as social profile enrichment, contact management, content sharing, and


Top 6 Account-Based Marketing (ABM) Tools

RollWorks is a leading account-based marketing platform that helps B2B marketers identify and target key accounts. With RollWorks, you can quickly create targeted lists of companies and contacts, and then reach out to them with personalized messages and content. In addition, RollWorks provides powerful tools for tracking your progress and measuring your success.

Marketo Engage

Top 6 Account-Based Marketing (ABM) Tools

Account-based marketing is a targeted approach to marketing that involves creating custom campaigns for specific accounts. Marketo Engage is a tool that helps marketers create and track account-based marketing campaigns.

Marketo Engage provides a number of features that make it an effective tool for account-based marketing, including the ability to:

-Create account-based marketing programs: Marketo Engage makes it easy to create and manage account-based marketing programs. With Marketo Engage, marketers can segment their accounts, create customized content, and track progress and results.

-Measure and optimize results: Marketo Engage provides detailed reporting and analytics that allow marketers to measure the performance of their account-based marketing programs and optimize their campaigns.

-Integrate with other Marketo products: Marketo Engage integrates with other Marketo products, such as Marketo Sales Insight, to provide a complete solution for account-based marketing.


Top 6 Account-Based Marketing (ABM) Tools

Account-based marketing tools help sales and marketing teams identify and target high-value accounts. By segmenting leads and tailoring content and outreach to specific buyer personas, account-based marketing can be an effective way to boost conversion rates and close more business.

There are a number of excellent account-based marketing tools on the market, but which one is right for your business? To help you make the best decision for your needs, we’ve compiled a list of the top account-based marketing tools:

Folloze is a cloud-based account-based marketing platform that helps sales and marketing teams identify and target high-value accounts. Folloze offers a number of features including lead segmentation, account scoring, multi-touch campaigns, executive insights, and more.

Pricing: Folloze offers a free trial and plans start at $2000/month.


Account-based marketing (ABM) is an essential part of any B2B company’s success in the digital age. With the right tools and strategies, you can maximize your reach and strengthen customer relationships. The six tools mentioned above are some of the best ABM tools available today to help businesses achieve their marketing objectives in 2023. These powerful platforms will allow you to make better decisions, optimize your campaigns, and boost revenue with intelligent insights and data-driven analytics. Now that you know what’s out there, it’s time to start implementing your ABM strategy!